A regular feature of the pre movie ads and trailers these days are offerings from VW and Virgin Media.
VW pay homage to iconic films - The Great Lebowski, and currently When Harry Met Sally and Ghostbusters with their own humorous presentations. I presume somewhere within VW's corporate tax efficiency are grants to support film-making. Well done to them if that's the case.
Virgin Media are busy championing new film-making talent and give the opportunity for short films to be shown in cinemas. There have been some excellent offerings but I must celebrate From The Cellar by Tito Saachi currently on screen which can be found here. A first class production in terms of conception, execution, acting and overall quality. Well done Tito.